Three Ways to Improve Your Logo

By Lee Decker // CEO, Creative Director // Vytal Los Angeles // // 818.277.7171


I woke up one morning to an email from a new client, “Lee – …get me a logo done by next week so we can move onto more important things”. It was 5:30am and I stared at my iPhone, taken aback. “More important things?” I thought.

I wrote back: “Hey [client name], Yes, we are starting with your logo to build your brand identity, but I’ve got to tell you: your logo is something that could make or break your business — one small mistake could lead to future trouble…let’s spend a little more time than that with development”…

Later that day I got a call from the president of the company yelling at me, saying that I didn’t make the rules in this arrangement, the logo was the least important aspect of the campaign and that if I wanted that retainer check it would be in my best interest to follow their schedule.

I immediately fired that client. I didn’t want to be a part of any organization that didn’t care about their first impression with their future customers.

That being said, I am writing this short article to help you educate yourself on how important a logo is for your brand or company.

Do your homework and look at your competition. I can guarantee that your more successful competitors have spent a lot of time on how they visually communicate in their marketing pieces. This brings us to the first way that you can improve your logo:

1. Evaluation

You need to make sure that your logo is describable — is it clear? Can you tell someone what it represents? Is your logo memorable — does it stick in your mind long after you close your eyes? Will your logo look good in black and white? Check to see that your logo is scalable (would you be proud to put it on a billboard? And finally, is it relevant — does the image you are projecting make sense to potential customers/clients?

2. Learn What Not to Doa-style

If you want a good laugh, go here: Horrible Logo Designs

First of all, stay away from amateur work found here: Fiverr

If all you take away from this is the following then I’ve done my job: When it comes to logo design, simple is always better

3. Use a Professional Designer

I know, you may be thinking, “I’ll get some kid in art school to do it”. But I assure you, the invaluable expertise of a professional will make a world of difference. All of the training and experience that a seasoned professional brings to the table will reflect in the timelessness of the finished product.

Sure, using the latest font or trendiest graphic may seem appealing, but ask yourself if it will truly stand the test of time.

Just to let everyone know, I am running a promotion where I am designing a logo for your brand or company free of charge (normally $375-1,000) until the end of July — the only thing I ask in return is your quality referral and word of mouth promotion.

If you give me a call and I think we can get along swing by my office at Satellite – 3110 Main Street– Santa Monica and let’s get some work done! // 818.277.7117


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