As the evolution of internet video disrupted his DVD distribution business, Bobby innovated in high quality, internet-delivered, action sports content with a pay-per-view model on DiversionTV. Then Youtube and Vimeo made sharing HD video content free for brands and individuals, so Bobby had to pivot to an ad-supported content discovery business model.
The DIY nature of learning tricks and building ramps taught Bobby to stay flexible and open enough to embrace web video rather than fight it like most of the entertainment industry. He remains open to constant iteration, and Steve Blank’s customer development approach resonates strongly with Bobby.
You don’t want to miss C.J. interviewing Bobby in the second installment in our Founder Spotlight series: